Sulawesi, the largest island in the Wallacea biodiversity hotspot, has the greatest number of endemic species in all of Indonesia. It’s estimated that 25% of its bird species and 62% of its mammal species are unique to the island. Amongst this wealth of biodiversity resides the Celebes crested macaque (Macaca nigra), one of 7 macaque species found only on Sulawesi. Endemic to the Eastern tip of Sulawesi’s Northern peninsula and restricted to small forest fragments, the populations of these macaques have experienced severe declines and faces a high risk of extinction. The consumption of macaques for meat in North Sulawesi is commonplace, and is potentially the greatest threat to the species’ survival. Despite Sulawesi’s incredible biodiversity and the extinction risks of numerous species, it has received relatively little conservation attention. The hope is that charismatic species such as the this can be promoted as valuable flagships to protect the forests, its unique biodiversity and the people living in the region.